Brand Executive

Novamed Pharmaceuticals (Pvt) Limited, Lahore

Job Detail
Functional Area
Job Type
Full Time/Permanent
Job Location
Lahore, Pakistan
Job Description

To achieve the brand target for the responsible categories
•To prepare marketing proposals / plans that to gear towards end users for each key product within portfolio, in line with strategy and targets and within budget.
•To involve key stakeholders for product at each stage of campaign and evaluate the results once it’s completed.
•To focus on brand growth and client retention.
•To maintain budgetary control on promotion expenditure.
•Perform market research to measure success of each campaign.
•Market research (qualitative and quantitative) and competitors’ analysis.
•Events planning, execution and evaluation.
•New innovations and to be used to leverage marketing efforts.
•Work closely with PR Company / Advertising Agency on copy writing of articles, marketing materials etc.
•To work closely with internal and external designers to produce materials of visual impact and within our brand guidelines.
•Use email or other electronic marketing techniques to inform retailers / customers of new products launches and generate sales.
•To handle events, promote and activate brands for trade business partners.
•To organize and co-ordinate with various trade partners, vendors or stake holders on relevant events to achieve marketing objectives.
•To generate other revenues via corporate sales.
•Any other duties assigned by the management from time to time.

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