ROZEE.PK PARVAAZ 2016
 

Senior PPC/SEO Expert

Chimp Solutions, Lahore

 
Job Detail
Functional Area
Search Engine Optimization (SEO)
Job Type
Full Time/Permanent
Job Location
Lahore, Pakistan
Minimum Experience
2 Years
Job Description
  • Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage and maintain updates for large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Define requirements, tasks, and resources associated to SEO strategy
  • Manage and execute implementation of SEO strategy
  • Communication to clients, team, and management on strategy/project development, timelines, and results
  • Collaborate on client strategy and goal definition for success
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and development
  • Contribution to the company blog and at least one social media community
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Develop and implement link building campaigns
  • Develop, manage and execute communication/content strategies via social communities in coordination with client goals
  • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
  • Research and administer social media tools in support of clients’ social media strategy
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Communication to team and management on project development, timelines, and results

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