ROZEE.PK PARVAAZ 2016
 

Deputy Brand Manager

Agha Steel Industries, Karachi

 
Job Detail
Functional Area
Marketing
Job Type
Full Time/Permanent
Job Location
Karachi, Pakistan
Job Description

Responsibilities:

  • Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
  • Take brand ownership and provide the vision, mission, goals and strategies to match up.
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Lead creative development and create motivating stimulus to get targeted population to “take action”.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Coach the team and get the best from everyone
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
  • Oversee marketing and advertising activities to ensure consistency with product line strategy.
  • Monitor consumer reactions.
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies

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