The Digital Marketing Manager will have the opportunity to conceptualize and spearhead the company’s digital marketing strategy, promote online presence, and drive customer acquisition. This is an exceptional opportunity to join a dynamic company, and to be a part of an equally exceptional, collaborative team, and to have a truly developmental say in developing, nurturing, and promoting the company’s personal brand and voice.
Major/Key Responsibilities
· Spearhead and manage the company’s digital marketing strategy
· Develop, manage, and monitor integrated online marketing campaigns, including social media, email marketing campaigns, blogging, newsletter distributions, and PR initiatives
· Conceptualize, manage, and distribute compelling, industry-relevant original content and market across multiple media channels
· Manage multiple paid social media channels and analyze ROI to drive customer acquisition
· Utilize analytical tools including Hootsuite and Google Analytics to gather insight into customer behaviors and engagement, and leverage data for new marketing strategy initiatives
· Manage organic and paid SEO and SEM, Facebook Advertising, retargeting ads, and all other aspects of organic and paid lead-generating initiatives
Skills and Knowledge
· Collaborative mindset and a willingness to listen
· Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, social media, etc.
· Action-oriented. Highly focused on outcomes and results rather than activity
· Sense of humor, fun and engaging professional style, and passion for brand potential
· Strong communication and influence skills – clear, concise, and persuasive in style
· Strong business and market acumen
· Ability to think creatively and innovatively
· Analytical skills to forecast and identify trends and challenges
· Experience utilizing foundational technology such as hosting platforms and content management systems
