Digital Marketing Specialists

I.Q. Technologies, Inc., Karachi

Job Detail
Functional Area
Search Engine Optimization (SEO)
Job Type
Full Time/Permanent
Job Location
Karachi, Pakistan
Job Description

Job Description:

I.Q. Technologies is looking for expert SEO/PPC/Marketing professionals with hands on experience in running cost effective AdWords and digital marketing campaigns. The candidate will be responsible for Managing, Planning & Executing PPC, Search Engine, and Social Media campaigns for Company’s Software/Web development and other projects.

Job Responsibilities:

  • Manage and execute the implementation of SEO strategy
  • Conduct keyword research and selection for pay-per-click campaigns and mobile marketing projects.
  • Analyze overall company’s marketing strategy and run campaigns that return high conversions at reasonable cost.
  • Monitor, on an on-going basis, campaign results and manage projects to ensure continued high rankings.
  • Provide ongoing support of all SEO initiatives including reporting, analysis, and optimization recommendations.
  • Proactively make strategic PPC campaign recommendations.
  • Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
  • Optimize landing pages for search engine quality score.
  • Serve as liaison with paid search engine contacts.
  • Facebook Marketing experience is essential
  • Develop and implement link building campaigns
  • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Monthly Newsletter Preparation
  • Social media Updates/postings/engagements on Twitter/Facebook/Google+/LinkedIn
  • Blog writing
  • Sales lead generation Experience
  • Content writing Experience
  • Email Marketing Experience
  • PowerPoint Presentations is a plus

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